Company News

CoverGirl Celebrates Golden Anniversary

Releases limited edition compact that will raise funds for clean water.

Author Image

By: TOM BRANNA

Editor

Limited edition color cosmetics are a rising trend in personal care, generating brand buzz while driving sales at the register. CoverGirl is jumping aboard this novel trend with its new CoverGirl Clean limited edition pressed powder compacts, available now at grocery and drugstores until supplies last, and available at Walmart in June 2011. To celebrate the brand’s golden anniversary, the SKUs are adorned with African-inspired prints. Through CoverGirl’s partnership with Children’s Safe...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters